Next, prep the wall accordingly. Fill nail holes, sand rough spots and spot prime any dark marks so the surface is even and ready to paint. A few of the professionals we talked with also recommended cleaning the wall with a mild soapy solution and rinsing them carefully. You'll also want to make sure the wall is sound — if the paint is peeling or there are any structural problems, you may want to consult a professional.
Now it's time to paint, and technique is important here. "Generally roll top to bottom from one side of the wall to the other end," says painter Alex Davison. "I know you'll want to finish quickly, but rolling across will just leave marks. Finish one section and on to the next — a little like cutting grass." Use at least two coats before moving on.
Deciding whether or not to prime is often an issue with dark paint colors. "When doing light to light or dark to dark, you don't usually need primer," says Rick Watson, manager of product information at Sherwin-Williams. Otherwise, you'll want to use a high-hiding primer that's designed for the material you're painting. Jordan recommends using a gray-shaded primer to help reveal a color's depth. "When a primer is tinted to the right shade of gray, light absorption and reflection find a harmonized balance, offering maximum top-coat coverage and great hiding and color vibrancy," she says.
Again, painting technique is important. "Darker colors are fuzzier and are more likely to leave marks where they dry faster," says Davison. Since these colors can bleed, paint carefully and quickly. "Be more methodical than you would with a light color, as roller marks can be more apparent with a darker color," says Storey. He recommends using a roller with a shorter nap (3/8 inch to 1/2 inch) to make sure the paint is applied smoothly. Be careful not to put on too much paint in one coat, which can look uneven when it dries.
Flat finishes — including matte and eggshell — are generally best for ceilings and walls where you want to hide any imperfections. "With flat paints, you can get by with a lot more," says Watson. Flat paint's matte finish also does well with routine cleaning, making it a good option for less frequently used spaces, like formal living and dining rooms. "The angular shine of flat finishes helps make walls smooth and washable, simply with a damp sponge," says Jordan.
However, glossier finishes — including satin and semigloss — clean even more easily, which is why they're often recommended for higher-use spots, like kitchens, bathrooms, trim and cabinets. "These paint formulations traditionally produce the toughest and most stain-resistant finishes," says Jordan. The glossier the finish, the more imperfections can be seen in the surface and your paint job, so Watson recommends using a high-quality brush with glossy paints.
For light walls: "C2's LoVo nonreflective flat is an excellent ultraflat finish that has tremendous hiding power and a very smooth finish. Pratt & Lambert's Accolade Velvet is a great eggshell finish that goes on ultrasmooth, is spatterless and covers extremely well. Both are low odor and low VOC."
For dark walls: "Fine Paints of Europe's Eurolux Matte is an incredible product for painting dark walls. Their unique pigment system creates high-powered coverage in an exceptionally durable paint."
For light walls: "I always buy Regal Select [Benjamin Moore], as this is a very good product, low VOC and at a fair price."
For dark walls: "Restoration Hardware has a paint which are their own colors tinted into actual Benjamin Moore paint, so you have the quality and the designer touch. Look at Slate for an example."
Jackie Jordan and Rick Watson
For dark and light walls: Both recommend Sherwin-Williams' Emerald Interior Paint. "It flows like melted butter," says Watson. "The flow and leveling characteristics of this paint make a beginning painter look like a pro."